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商品編號： 9-703-503 出版日期： 2003/04/09 作者姓名： Gavetti, Giovanni;Henderson, Rebecca M.;Giorgi, Simona 商品類別： Other 商品規格： 28p 再版日期： 2004/02/18 地域： United States 產業： Retail and consumer goods 個案年度： 1983 - 2003
商品敘述：
The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak''s traditional business model. Examines Kodak''s strategic efforts and challenges as the photography industry evolves. After discussing Kodak''s history and its past strategic moves in the new landscape, the case questions how CEO Daniel Carp can use digital imaging to revitalize Kodak.
涵蓋領域：
Business models;Disruptive innovation
相關資料：
, (9-705-488), 16p, by Giovanni Gavetti, Rebecca M. Henderson
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